Katrina Hawley, PMA®-CPT, has several superpowers: movement, teaching, and collaboration. She has collaborated with professionals to teach movement’s integration with function, communication, and empowerment. Now she is collaborating with Mark Firehammer and Laurie Johnson to teach about the business of Pilates. Katrina believes that relationships come first, business comes second, and play is the best! Katrina is a Certified Pilates Teacher by the Pilates Method Alliance and an educator for Polestar Pilates. She owns The Pilates Studio in Hadley, MA and is adjunct faculty in the Dance Department at the University of Hartford. She holds her Bachelor of Fine Arts from Temple University.
While Pilates is for everyone, an effective way to grow a business is knowing who your ideal customer is based on geographic, demographic, and psychographic details of the population in range of the studio. Participants will walk away from this workshop with a clear action plan for creating their own individual client avatars and how […]