Virginia S. Cowen, PhD, LMT, eRYT, PMA®-CPT, CSCS is a researcher, writer, and educator. Her work focuses on the integration of therapeutic bodywork into the broader healthcare arena. Dr. Cowen has developed courses in integrative healthcare practice, health and wellness coaching, evidence-informed healthcare, and applied research methodologies. Through FitWell Academy, she teaches courses in kinesiology and practice building for fitness and wellness professionals. Her YouTube channel provides research skills tutorials. She completed her Pilates teacher training through PhysicalMind Institute and maintains a small therapeutic bodywork practice in the New York metropolitan area.
Marketing is key for your studio’s survival. Testimonials, free trials, and discounts are a great place to start. But they may not be adequate to be competitive in your market and sustain your business. There is powerful information in and around your studio that can be mined for marketing purposes. Evidence-based marketing uses data, research […]