Lee Vallely, PMA®-CPT, has dedicated her life to movement and wellness. After an eight-year career as a professional ballet and modern dancer in New York and San Francisco, and 20 years as a teacher and consultant in the health and wellness industry, Vallely saw a need for a higher level of education and a commitment to the precision of movement. In 2007 she moved from teaching Pilates for other clubs and consulting and developing large corporate fitness programs in Austin and around the country, to teaching small group training programs. RedBird Pilates & Fitness has grown every year since then, necessitating four moves to progressively larger studios. Lee has worked with Elisabeth Kristof, her partner, to bring neuromuscular re-education to the RedBird curriculum, as well as to develop a partnership with Texas State University to measure and track client outcomes. She and her team of teachers-all handpicked from RedBird’s rigorous 450-hour teacher training school, which she co-founded and co-directs-provide high-touch, technically oriented classes using a definitive methodology that emphasizes precision movement and proper body alignment. Earlier in her career, Lee was the national director of corporate sales for Gold’s Gym International and responsible for growing corporate revenue to over $3.5 million dollars. She designed and built the chain’s first corporate sales division and managed their national sales team. Prior to Gold’s Gym, she was a co-owner of eight Austin-based World Gym locations, where she won Best Corporate Fitness Program for five consecutive years and presented at IHRSA and Club Industry multiple times on business development in corporate wellness. Lee spent her early years in the fitness industry as senior fitness director for the YMCA of Austin. In addition to being a Pilates Method Alliance certified teacher, Lee holds many fitness qualifications including Body Arts and Science International (BASI), Z-Health Brain Based Movement Educator, Primal 7 Suspension Band Athletic Trainer and is an certified fitness specialist with the national YMCA. She holds a Bachelor of Arts degree from the University of Alabama in Birmingham with a specialization in dance.
As a Pilates studio owner, are you building a job for you to go to work — or are you building a business that works for you? As studio owners we face a constant struggle of being held captive in the trenches of our business, while juggling advertising, finance and operations management. This relentless wear […]